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Designing the Process

Recently I received a really awesome present. A book of quotes from Steve Jobs edited by Kelly-Gangi. I can't say enough about the book and the way it's helped me clarify exactly why I feel we exist in this world. To help design the best experience. The best product.

Here's one of my favorite lines from today:

"Making an insanely great product has a lot to do with the process of the making the product, how you learn things and adopt new ideas and throw out old ideas." - February 1985 Steve Jobs

We work really hard to build an insanely great experience for people. Sure sometimes that includes teachers. Sometimes leaders. Sometimes it's our small businesses. And we always try to make the experience an insanely good one for members of our own team. It's about building community. It's about building capacity. We are fortunate. The members of our team are "insanely" creative. They really believe in others and they believe they can change the world. And they do. To say that all we care about is the end user experience would be a lie. We love the process of working towards that experience and we consider it an accomplishment to just make it there. So, here we are, working through a process, adopting new ideas and throwing out old ones.

I consider us fortunate and blessed. I hope that no matter what you do for a living, every day, that you fall deep into your process, and that it makes you feel alive.

And for all of you whose creative spirit carries you through the day, I hope (and know) today is great.

Happy Friday.

- Blanca E. Duarte, Chief Enablement Officer, LogicWing

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